All case studies
Halden Health
/
Healthcare
/
2025
A commercial reset for a clinic group under margin pressure
Margin pressure was treated as a cost problem. It was a referral problem, and the fix was commercial, not clinical.

2.4×
growth in referral volume
The situation
Halden Health came to us with a familiar problem stated in an unfamiliar way. Performance was acceptable on paper, but every improvement required an executive to personally intervene. That is a structural signal, not a motivation problem.
We spent the first three weeks in the operation rather than in workshops. What we found was not a lack of effort. It was a set of hand-offs that nobody owned end to end, and a reporting layer that described outcomes long after anyone could influence them.
What we did
We started by making the current state visible: one map of how work actually moved, drawn with the people who do it. From there we redesigned the critical hand-offs, clarified decision rights, and rebuilt the weekly cadence so problems surfaced while they were still small.
Nothing was handed over as a recommendation. Each change was piloted in one part of the business, measured, corrected, and only then rolled out. The client team ran the last two waves without us in the room.
The outcome
Twelve months on, the change has held. The metric that moved is the one the leadership team now opens every Monday with, and the operating cadence has outlived two changes in leadership.
The engagement ended with a handover document nobody needed, because the people running the model had already built it.